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Privacy Statement

1. Privacy and your personal data

1.1 Summary:

  • We don’t share your data with anyone for marketing purposes
  • We store your name, address, postcode, email address, phone number and payment reference number for as long as is required to process your order and then for 2 years after the order date or hire date
  • We don’t store payment card details on our website, these are stored with trusted 3rd parties
  • Registered users on the site will have their user profile deleted after 3 years of inactivity
  • We use analytical information about your computer to help understand how people use our website, this information can’t identify you as an individual as the data is aggregated

1.2 Dress It Yourself Limited is committed to protecting the privacy of our users and customers. This privacy policy (“Privacy Policy”) is intended to inform you on how we gather, define, and utilise your Information (as defined below).

1.3 It applies to Information collected by us, or provided by you over our Website (including the mobile optimised version of the website accessible from your portable hand-held device), or in any other way (such as over the telephone). It is also intended to assist you in making informed decisions when using our Website and our products and services. Please take a minute to read and understand the policy.

1.4 All your personal Information shall be held and used in accordance with the EU General Data Protection Regulation 2016/679 (“GDPR”) and national laws implementing GDPR and any legislation that replaces it in whole or in part and any other legislation relating to the protection of personal data. If you want to know what information we collect and hold about you, or to exercise any of your rights as set out in section 6 below, please write to us at the below address or via email at

FAO: Legal Department
Dress It Yourself Ltd
Unit 1 Foxholes Farm
London Rd
SG13 7NT

1.5 Dress It Yourself Ltd is the controller of your Information for the purposes of the GDPR and is a company registered under number 07487218 and whose VAT number is GB 248 1243 16.

2. What information do we collect on our Website?

2.1 When you visit our Website (including the mobile optimised version of the website accessible from your portable hand-held device) you may provide us with personal information such as name, address, postcode, email address, mobile phone number and a transaction reference number from our payment providers World Pay and Paypal. You may provide us with Information in a number of ways: a) By supplying us with the Information as listed above, on an individual basis by registering as a registered user or subscribing to receive updates or offers from us. To become a registered user you must provide us with your name, address, postcode, and email address, but you may also provide us with additional information if you choose to do so. b) By corresponding with us by email, in which case we may retain the content of your email messages together with your email address and our responses.

2.2 We may collect Information about your computer, including where available your IP address, operating system, browser type and the geographical location of your computer, for system administration purposes. This is statistical data about browsing actions and patterns and does not identify you as an individual.

3. How we use your Information

3.1 We will hold and use your Information for our legitimate business purposes only including: a) To keep you up to date about important changes to our business or your order b) Advise you of news and industry updates, events, promotions and competitions and other information. Before we do so, you will be given an option to opt-out of such communications and an option to unsubscribe will also be provided with each communication d) To answer your queries f) To release Information to regulatory or law enforcement agencies, if we are required or permitted to do so.

4. How we share your Information

a) Trusted third parties: In order to provide credit or debit card payments, we will share (as part of the payment processing we use 3rd parties to perform the payment transaction – to complete this process we pre-populate the form from the data you have entered on our website) your information with third party payment services providers. We will not share your data with any third party where it is not necessary to do so to provide a service to you. b) Regulatory and law enforcement agencies. As noted above, if we receive a request from a regulatory body or law enforcement agency, and if permitted under GDPR and other laws, we may disclose certain personal information to such bodies or agencies. c) New business owners. If our business or we merge with or is acquired by another business or company, we will share your personal information with the new owners of the business or company and their advisors. If this happens, you will be sent notice of such event.

5. How long we hold your Information

We will only retain your Information for as long as is necessary for the purpose or purposes for which we have collected it. The criteria that we use to determine retention periods will be determined by the nature of the data and the purposes for which it is kept. We keep order details for (2) years after the date of the order or (2) years after the hire date depending on which is greater. For registered users we store your user details until you inform us you no longer require a user profile or a period of 3 years inactivity.

6. Your rights relating to your Information

6.1 You have certain rights in relation to personal information we hold about you. Details of these rights and how to exercise them are set out below. We will require evidence of your identity before we are able to act on your request. a) Right of Access. You have the right at any time to ask us for a copy of the Information about you that we hold, and to confirm the nature of the Information and how it is used. Where we have good reason, and if the GDPR permits, we can refuse your request for a copy of your Information, or certain elements of the request. If we refuse your request or any element of it, we will provide you with our reasons for doing so. b) Right of Correction or Completion. If Information we hold about you is not accurate, or is out of date or incomplete, and requires amendment or correction you have a right to have the data rectified, updated or completed. You can let us know by contacting us at the address or email address set out above. c) Right of Erasure. In certain circumstances, you have the right to request that Information we hold about you is erased e.g. if the Information is no longer necessary for the purposes for which it was collected or processed or our processing of the Information is based on your consent and there are no other legal grounds on which we may process the Information. d) Right to Object to or Restrict Processing. In certain circumstances, you have the right to object to our processing of your Information by contacting us at the address or email address set out above. For example, if we are processing your Information on the basis of our legitimate interests and there are no compelling legitimate grounds for our processing which override your rights and interests. You also have the right to object to use of your Information for direct marketing purposes. You may also have the right to restrict our use of your Information, such as in circumstances where you have challenged the accuracy of the Information and during the period where we are verifying its accuracy. e) Right of Data Portability. In certain instances, you have a right to receive any Information that we hold about you in a structured, commonly used and machine-readable format. You can ask us to transmit that Information to you or directly to a third party organisation. This right exists in respect of Information that: While we are happy for such requests to be made, we are not able to guarantee technical compatibility with a third party organisation’s systems. We are also unable to comply with requests that relate to Information of others without their consent.

6.2 You can exercise any of the above rights by contacting us at the address or email address set out above. You can exercise your rights free of charge.

6.3 Most of the above rights are subject to limitations and exceptions. We will provide reasons if we are unable to comply with any request for the exercise of your rights.

7. Cookies

7.1 Similar to other commercial websites, our Website uses a technology called “cookies” and web server logs to collect information about how our Website is used. A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies

7.2 Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our Website, and the websites visited just before and just after our Website.

7.3 Cookies, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting our Website and which parts of the website are most popular. This helps us gather feedback so that we can improve our Website and better serve our customers. Cookies do not allow us to gather any personal Information about you and we do not generally store any personal Information that you provided to us in your cookies.

7.4 We use ‘session’ cookies which enable you to carry information across pages of the Website and avoid having to re-enter information. Session cookies enable us to compile statistics that help us to understand how the Website is being used and to improve its structure.

7.5 We also use ‘persistent’ cookies, which remain in the cookies file of your browser for longer and help us to recognise you as a unique visitor to the Website.

8. Complaints

Please contact us using the contact details above.